Bluestone Motor Finance – A Specialist Lender with a Fresh Approach

Image of an orange car that has Bluestone's logo on the bonnet with PM Auto Rally Cars

Entering the Irish motor finance market in 2014, Bluestone Motor Finance has grown in scale and awareness in every successive year. Our fintech background, combined with the agility of our skilled team and innovative technology, saw us find ways to keep lending through a lockdown and identify opportunities to evolve. This fresh approach enables us to find more ways to say yes to people looking for finance, from all walks of life and we have become a multi-award-winning brand.

We appreciate that people often choose brands that they know and trust. So we’ve been working hard to increase our brand awareness and bolster trust and credibility. Today, thanks to a little under a thousand reviews on Trustpilot we have an impressive 4.8/5 rating.

When an unlikely marketing opportunity arose this year, it helped to propel our brand and demonstrate that opportunities really are everywhere.

Shortly before the Wexford Stages Rally in early September, we were approached with an offer to sponsor the car driven by Andrew Purcell and Andy Hayes. We love to test ourselves with something new and at Bluestone, we pride ourselves on agility in everything we do.

The result? We delivered to the deadline, and so did Andrew and Andy and their Skoda Fabia R5. The pair overturned a 53.6-second overnight deficit to beat long-time rally leader, James Stafford by 31.2 seconds. A victory that saw the Bluestone logo, proudly displayed on the bonnet, was featured in papers and on screen everywhere.

Andrew and Andy’s success shares so much in common with Bluestone. Their determination to succeed, agility to adapt to the changing conditions (it really did pour with rain) and commitment to leading-edge technology saw them splash to success. If you want to gain a front seat to what it felt like in their car, this should help

📸 With thanks to Seamus Counihan’s CRSpics for the fantastic photo!

Article tags: customer, media, specialist lender
This article was written by:
Stacey O'Connor

Head of Marketing - Bluestone Motor Finance

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